The Solo Boho

SERVICES:

Brand Story and Tone of Voice, Industry and Audience Research, Creative Direction, Social Media Strategy, Brand Identity and Visual Systems Digital Design, Packaging

The Solo Boho started as a concept logo and an idea for a home goods brand, with no map yet drawn for how to get there. BéaSol stepped in as the guide — identifying the target audience, then shaping the brand personality, tone of voice, and typography into a visual language as considered as the story behind it. From there, we charted the soft launch: a cohesive social media strategy, original photography and content production, and ongoing management to carry the momentum forward. The result is a fully realized brand world as cohesive as it is ready to launch.

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